SaaS & App
AI automation

SaaS project FORMA scales support & saves 80K$ monthly via automation

Over a 2.5-year collaboration, FORMA scaled from 1 agent handling 700 monthly tickets on a single web platform to a 64-agent omnichannel operation handling 180K tickets per month across 4 products, with FRT under 5 minutes, ART under 1 hour, and a 93% QC score.
Table of contents
Looking for a partner to run support end-to-end? Book a meeting
Case studies
/
SaaS project FORMA scales support & saves 80K$ monthly via automation
key metrics

• CSAT

95%

• FRT

>5 min

Location

USA

Languages

English

Channels

email, phone, billing, social media

Tools

Evly AI

Services

Customer support

Back-office

SMM

AI automation

Team size

64 agents

SaaS Company FORMA

FORMA products
FORMA is a product company building tools for working with documents, including PDF editing and converting, as well as resume creation. Their suite of services has gained quite a recognition, becoming a popular tool for 15 million users across 180 countries.

Who's Everhelp?

Everhelp is a Result-as-a-Service ecosystem for customer support outsourcing. We believe great support drives real outcomes, and we deliver just that. That’s why, instead of offering standardized service packages, we first align with each client on their desired targets and then assemble a system of processes, trained agents, and AI technology to reach them.

‍

Since our founding in 2021, we've scaled from 5 employees to 1,000+ agents across 4 continents. We've worked with 125+ clients and received 8 industry awards, which include (but aren’t limited to):

‍

  • №13 rank on Clutch's Top 100 Fastest-Growing Companies list
  • A Gold Stevie® Award as a Customer Service Outsourcing Provider of the Year
  • A Silver Stevie® Award for the Best Use of Technology in Customer Service. 

As we moved to a more complex human + AI support model, Evly, our proprietary AI customer service agent, has become a core part of our operation. Built on everything we've learned about delivering exceptional customer experiences and paired with our expert agents, it helps clients:

‍

  • Respond in under 45 seconds, 24/7, in 30+ languages (90+ with AI)
  • Resolve up to 85% of routine requests through automation
  • Achieve 83%+ CSAT and 76% first contact resolution
  • Maintain a 96% service quality score on ISO 27001- and PCI DSS-certified, GDPR-compliant infrastructure.

Our mission is simple: to turn your support operations into a real growth driver for your business.

The Challenge: Providing Fast User Support 24/7 

The Forma project became our client back in May 2023. Back then, they were looking for an outsourced support partner to handle tickets 24/7 on one of their products - PDF editor app. When we started our collaboration, Forma had:

‍

  • 1 web product
  • 1 support agent
  • 700 monthly tickets
  • Only email support is available
  • Over 12 hours FRT and case resolution time
  • No information about their service quality.

Our Solution: Building a Dedicated Support Team to Cover Maximum Support Interactions

As FORMA was still a growing project, we decided to build a scalable support system to help them handle growing demand.

‍

  • Customer support team – 64 agents covering 180K monthly tickets across the growing number of web prosucts.
  • Omnichannel support system – extending communication to include, aside from email, phone support, and social media, as well as handling billing queries.
  • Shift leads team – a group of 2nd line support agents covering complex user requests and helping integrate new agents into the work processes.

Integrations We Implemented 

In addition to assigning dedicated agents to the project, we decided to help Forma optimise their processes through automation, powered by their chatbot and our AI assistant, Evly. This has helped:

‍

  • Automate 65% of all requests end-to-end with 93% accuracy.
  • Save 80K$ monthly on hiring.

The Results

Metric What EverHelp has achieved
FRT Under 5 minutes (↓99.3%)
ART Under 1 hour (↓91.7%)
QC Score 93%
Ticket volume 180K (+25,614.29%)
Employee Retention Rate 90-95%

What impresses us most about EverHelp is how quickly they've understood our business.

Jonathan Roth

VP at Portage Point Partners

Looking Ahead

Forma is one of our quickly growing clients, and as such, our primary focus for the near future is to:

‍

  • Increase the ticket automation rate, pushing it to 70%+
  • Launch a dedicated Concierge Service with support chats working 24/7
  • Maintain the Employee retention rate at 90-95% despite rapid project scaling.

Looking for a partner to run support end-to-end?

FAQ

What was Forma's support situation when they first partnered with EverHelp?

When Forma came to EverHelp in May 2023, they had 1 support agent handling 700 monthly tickets via email only. First response and case resolution times both exceeded 12 hours, and there was no visibility into service quality. As an AI-powered PDF tool used by 100 million users worldwide, the gap between their product scale and their support capacity was significant.

How did EverHelp scale Forma's support operation over 2.5 years?

EverHelp built a 64-agent omnichannel operation from a single-agent email setup. The team expanded support to cover phone, social media, and billing queries, and introduced a shift leads structure with second-line agents to handle complex requests and integrate new agents into workflows. The result was a support system capable of handling 180,000 monthly tickets across multiple channels.

What measurable results did EverHelp achieve for Forma?

EverHelp reduced FRT by 99.3%, bringing it to under 5 minutes, and cut average resolution time by 91.7% to under 1 hour. The QC score reached 93%, ticket volume grew to 180,000 per month, and employee retention held at 90 to 95%. CSAT reached 95%, a strong result for a platform operating at that scale.

How did EverHelp use AI and automation to reduce Forma's costs?

EverHelp integrated Evly AI alongside Forma's existing chatbot to automate 65% of all requests end-to-end with 93% accuracy. This automation saved Forma $80,000 per month in hiring costs, allowing the team to focus human agents on more complex, high-value interactions rather than routine ticket handling.

What is EverHelp's next focus for Forma's support operation?

EverHelp is focused on pushing the ticket automation rate from 65% to 70% and above, launching a dedicated Concierge Service with 24/7 support chat, and maintaining the employee retention rate at 90 to 95% despite the rapid pace of project scaling. The goal is to keep quality consistent as volume continues to grow.

What strategic value does EverHelp bring to Forma beyond ticket handling?

EverHelp acts as a strategic partner for Forma, providing CX and business recommendations on managing cancellations, refund rates, and billing. The team identifies bottlenecks, streamlines workflows, and suggests process improvements to increase efficiency. Regular reporting and trend analysis also surface recurring issues and opportunities for product and service development that would otherwise stay buried in the support queue.

More Cases

From chat to voice to social, EverHelp’s 1000+ global agents deliver 24/7 outsourced contact centre services and personalized customer care

eCommerce & Marketplaces
Customer support

+35% resource efficiency for refurbished smartphones marketplace

Explore more
ecommerce customer support
SaaS & App
Customer support

Scaling peak season support for Headway & keeping 79% CSAT

Explore more
SaaS & App
AI automation

How a SaaS startup scaled to 40K tickets with Everhelp

Explore more
Energy & Utilities
Back-office

Cutting resolution times by 64% for SaaS project StreetCrowd

Explore more
eCommerce & Marketplaces
Back-office

Closing peak seasons with 95% CSAT for eCommerce Brava Fabrics

Explore more
SaaS & App
Customer support

Building support for Relatio from zero & hitting 86% CSAT within a year

Explore more
SaaS & App
Startup support

How Skyfluence scaled support to include 3 channels & established 84.1% CSAT

Explore more
SaaS & App
Customer support

Cutting 207-hour FRT to 5 min for a SaaS live chat app Mili

Explore more
SaaS & App
Customer support

Expanding support for Liven to reach 5 Min full case resolutions

Explore more
SaaS & App
AI automation

Reducing FRT by 99% for a SaaS project PlantIn

Explore more
Gaming & Entertainment
Customer support

How Keiki cut FRT by 97% & reduced refund rates by 10% with Everhelp

Explore more

Testimonials

See what our clients have to say about the way we handled their support.

I was impressed with their flexibility and speed. EverHelp assembled a team in a matter of days, set up clear automated and standardized processes, and immediately brought our SLAs to a whole new level.

Craig Whitmer
Vice President at Grubhub

EverHelp has quickly understood our business and adapted to our way of working. Their team felt more like an extension of ours than an outside vendor.

Jonathan Roth
Vice President at Portage Point Partners

Thanks to the efforts of EverHelp, our customer satisfaction increased significantly and we achieved a 4.8/5 rating on product review platforms.

Taylor Owen
Senior Manager at Airtable

In over 30 years of entrepreneurship, I have rarely worked with a team this professional and responsive.

Rod Williams
Executive Co-Founder & CEO at MacWilco Entertainment

I was impressed with their flexibility and speed. EverHelp assembled a team in a matter of days, set up clear automated and standardized processes, and immediately brought our SLAs to a whole new level.

Craig Whitmer
Vice President at Grubhub

EverHelp has quickly understood our business and adapted to our way of working. Their team felt more like an extension of ours than an outside vendor.

Jonathan Roth
Vice President at Portage Point Partners

Thanks to the efforts of EverHelp, our customer satisfaction increased significantly and we achieved a 4.8/5 rating on product review platforms.

Taylor Owen
Senior Manager at Airtable

In over 30 years of entrepreneurship, I have rarely worked with a team this professional and responsive.

Rod Williams
Executive Co-Founder & CEO at MacWilco Entertainment